UX audit

Pricing Analytics Dashboard Redesign

UX heuristics Design System B2B SaaS
Disivo pricing analytics dashboard

Disivo

Disivo is a B2B SaaS platform that helps e-commerce teams monitor competitors and manage pricing strategies across marketplaces.

My role

  • UX audit of the existing interface
  • Identified usability issues through heuristic evaluation
  • Proposed structural improvements and UI redesigns

Constraints

  • No access to user interviews or support tickets
  • Limited insight into internal workflows
  • Focused on interface clarity and usability rather than changing pricing logic

Scope of redesign

Due to the size and complexity of the platform, this case study focuses on selected areas (dashboard, product management and search) to demonstrate how key usability issues were identified and addressed.

PROBLEM

A growing product without consistent UX foundations

Over time, new features were added based on client needs, but without a consistent design approach. As a result, the product became inconsistent across screens and key workflows became complex.

SOLUTION

Bringing structure into a complex system

The goal wasn't to redesign everything, but to make the existing system easier to understand and use. I focused on simplifying complex workflows, improving structure and hierarchy and making interactions more predictable. The aim was to reduce confusion and make the product usable without constant guidance.

Original Disivo dashboard design
New Disivo dashboard redesign

PROCESS

Heuristic evaluation & best practices

Since I didn't have access to users or internal data, I relied on heuristic evaluation and UX best practices. I focused mainly on:

  • consistency
  • recognition rather than recall
  • visual hierarchy
  • error prevention

DASHBOARD & NAVIGATION

Inconsistent styling and too many competing elements

The dashboard and navigation lacked consistency in layout, component styling, and information hierarchy. Key elements such as KPIs, actions, and navigation patterns competed for attention, making it harder to scan and understand the interface.

Annotated dashboard screenshot highlighting inconsistencies
Annotated menu screenshot highlighting issues

DASHBOARD & NAVIGATION

Exploring layout options through wireframes

I explored different layout options to improve hierarchy and predictability. The goal was simple: make it easier to scan, easier to understand, and more consistent across the product.

Dashboard wireframe exploration 1
Dashboard wireframe exploration 2
Dashboard wireframe layout

DASHBOARD & NAVIGATION

Final UI dashboard redesign

The final redesign introduces a more consistent and structured interface. It prioritizes key metrics, uses consistent patterns across components, and reduces visual noise. Overall, it makes the interface easier to read and navigate, especially when working with complex data.

Final dashboard UI redesign

MAIN SEARCH

Search improvements

The original search provided limited guidance and mixed different types of results without clear structure. This made it harder to scan results and quickly access common actions.

MAIN SEARCH

Wireframes & UI redesign suggestions

I explored ways to make search more useful and predictable by introducing clearer grouping, better visual hierarchy, and quick access to common actions. The goal was to support both quick lookups and deeper navigation from a single entry point.

Search wireframe exploration 1
Search wireframe exploration 2
Search UI mockup 1
Search UI mockup 2

PRODUCTS

Products page optimization

The products page was data-heavy with unclear hierarchy, making it difficult to scan, sort, and quickly understand key information. The redesign improves structure and hierarchy, making product data easier to scan, compare, and navigate.

Annotated products page screenshot
Redesigned products list view
Redesigned products detail view

STYLE DEFINITION

Style guide & Design system foundation

To support long-term consistency, I created a basic style guide covering core components, patterns, and visual rules. This gives the team a foundation to build on, instead of adding more inconsistencies over time.

Disivo design system components
Disivo color guide

Expected Impact

Next Steps

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